Get research papers to support you

I noticed that a lot of groups who are lobbying for legislation today tend to just keep on calling to follow-up on the status of their regulation.

Lobbying for a law is like running a campaign where the goal is to win the hearts of the constituency that will push and approve it.

More than just a talk, an important component for legislative lobbying, as I mentioned in my lessons learned, is research. This would include:

• Research how countries have adopted the legislation and made progress with it. If your country will not have one in the near future, how will it lag behind and affect competitiveness.
• Research the opportunities and risks, with case studies, to demonstrate the importance of the legislation.
• Publish a primer, print or blog, that can be circulated to as many groups and individuals as possible to support the advocacy process.

Research such as this can also provide strong support or basis for the creation of a position paper to push for the passage of a legislation. It is ideal to be collaborating with a legislator at this stage and get their inputs on what information they shall need.

Only those who are willing to do the above will stand a chance to get notice and be taken for seriously for the legislation they are pushing for. Otherwise, it shall be treated as one of the many pending bills being advocated for but no strong and serious commitment to make it happen.

Get international organization endorsement

One of the lessons learned I experienced that influenced the passage of the E-Commerce Law in the Philippines was the support by international and local organizations who are lobbying parallel for the passage of the law.

It is important to collaborate with these groups and tap their resources to support or jointly:

• Come out with position paper, research paper, or white paper to justify the need for the legislation. I believe that any piece of bill that is not backed up by research will not get anywhere.
• Do courtesy call to legislators and government officials who can influence the passage of the bill.
• Conduct talks to various interest groups about the need for the legislation. The more faces are involved, it signifies the greater need for the legislation that is not merely by supported by one group.
  

Get stakeholder support

One of the lessons learned I shared in pushing for cyber legislation is to get stakeholder support. To increase the chances of a policy reach a level of importance is either you create or join a group who is supportive or can champion the policy you are pushing for.

Once that group is found, you can organize activities such as:

• Awareness building among members
• Do a research paper that shall support your findings, customized at the local situation and when applicable, regional or global competitiveness.
• Write a position paper to be sent to key government agencies and legislators.

Talk to as many sectors as possible who will benefit from the legislation or policy to issue or co-sign the position paper supporting its immediate passage. Proving that there's indeed clamor within the community is key to passage of a legislation.

Make e-champions out of your legislators

The third lesson in cyberlegislation that I shared was to make e-champions out of your legislators. This requires a lot of trust and hardword to make it work.

When lobbying for the E-Commerce Law, I remember that a lot of us in the industry were so focused on talking to an IT-savvy legislator. Later on, we realized that he is not chairman of the committee that has the power to calendar and prioritize the tackling of our proposed bill. As a result, a change of strategy was made. This includes:

• Approach all legislators, through their staff and committee persons (if they are chairman), and discuss the significance of their filed legislation.
• Offer to do briefings for them and their staff to get at the knowledge level they desired. This includes going to their office at their free time just to talk to them.
• Get them invited in various IT and business events to talk about our desired legislation. Make them realize that this it is indeed important, that there's clamor for it, and their role importance as well. It is like saying, "We need a champion and we hope that you could take that role."
  
• Do exhibits/forums under their committee in Congress or Senate just to get the support of fellow legislators.
• Give them monthly or quarterly quick briefing on what is happening to nearby countries, comparable to our home country, just to show how we compare or being put to a disadvantage, for not having the law in place. This includes just showing up and sharing a news tidbit.
• A legislator only takes a bill and lobbying efforts seriously if they can feel that you are indeed reliable when the time comes. This includes participating in public and technical working group hearings, do back-staff and research work, helping in writing up reports, and more importantly, provide answer inputs during floor deliberations and speaking events (as necessary).
  

These are just some of what we've done but there could be more. In the end, it is all about appealing to the legislators about a bill or law's importance to a greater benefit. Not to forget, their personal advantage and accomplishment as well if done.